Sagami Condoms - Love Distance

Sagami Condoms Advertising
Cannes Lions Gold winner at Film Lions

Publicising the product benefits of Sagami Original, the world's thinnest condom at just 0.02 mm. By communicating a "love" theme, we were able to build an aimiable brand image that differed from other competitors. We used a real long distance couple from the entries received and asked them to run a 1000 km marathon. The goal is for the two to embrace. When they do embrace, the distance between them, that began at 1,000,000,000 mm is now 0 mm..".. and yet love needs distance", is inserted, and the distance is pushed back to 0.02 mm. Thus the benefit of the world thinnest condom.

Title: LOVE DISTANCE
Advertiser/Client: SAGAMI RUBBER INDUSTRIES
Product/Service: CONDOMS
Entrant Company: GT Tokyo, JAPAN
Advertising Agency: GT Tokyo, JAPAN

Creative Credits
Creative Director: Naoki Ito
Copywriter: Naoki Ito
Production Company: ROCK & ROLL Tokyo, JAPAN
Director: Kan Eguchi
Producer: Atsuki Yukawa
Editor: Keisuke Ohta
Sound Design/Arrangement: Takahisa Mitsumori
Music Artist/Title: Ryuichi Sakamoto
Art Director: Naoki Ito
Lighting: Takahiro Konomi/Hidenori Kogo/Naoki Goya/Kinya Tsukamoto/Hiroyo Morita/Kimitaka Kajihara
Post Production: Eitaro Yamamoto/Hiroyuki Watanabe
Other Credits: Non-Grid/Rock& Roll Japan/S2 Factory/Rhizomatiks/Tsumuji Technology/Pickles/Rkb Motion

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